A Marketing Contract includes essential elements that define responsibilities for both parties and create transparency in a business relationship.
LawDepot’s user-friendly questionnaire prompts you to add all the details needed to create a binding agreement in your jurisdiction, including the following:
1. Marketing services
A contract should provide precise details of the services and deliverable materials the marketer will produce for the client.
When outlining services, provide plenty of detail so both parties have very clear expectations. Giving comprehensive details can ensure that the marketer’s tasks are measurable. Also, indicate any important dates or deadlines. Services may include:
- Analyzing the client’s marketing needs
- Researching markets and competitors
- Forming a marketing strategy
- Establishing a brand’s voice and persona
- Designing and writing content
- Posting on the client’s social channels
- Producing advertisements
LawDepot’s Marketing Contract template allows you to create a contract that indicates which form of marketing will take place and can limit the number of edits a client can request.
2. Payment details
A contract will outline the financial details of an arrangement between the two parties. Payment details include:
- Billing or invoicing information (e.g., a weekly or monthly rate, commission, or other compensation)
- Any work-related expenses the client will cover
- Any retainers the client will provide to the marketer
- Interest on late payments
Additionally, marketers may need to subcontract professional services to complete a project (e.g., a photographer, a videographer, models, etc.). In that case, the contract can stipulate the client’s responsibility for reimbursing any fees incurred to subcontract other services.
3. Timelines and termination requirements
A Marketing Contract must include the duration of the services. Contracts can be for fixed-terms, single jobs, or indefinite periods for multiple jobs. The length of the contract depends on the client’s needs and what the parties negotiate.
Also, you must outline if and how either party can end the contract early. Generally, parties can end a contract by using documents like a Termination Agreement.
If both parties agree to an early termination clause, they must outline an acceptable notice period. Notice periods allow a party to exit the agreement without resulting in a dispute or repercussions like breaching the contract. The benefits of having a notice period include allowing time to resolve any issues that may have led one party to terminating the contract.
4. Intellectual property rights
Based on the negotiations between the parties, a Marketing Contract can determine who owns the rights to any intellectual property, such as generated plans and materials developed for the client. Depending on what the parties decide, they can outline either of the following options:
- The client receives complete ownership of all the materials produced
- The marketer retains all ownership of the materials generated
A contract can also specify if the marketer can use completed work for their portfolio.
5. Confidentiality clause
A confidentiality clause is essential for a Marketing Contract when a marketer handles sensitive client information.
Marketers may need access to a client’s Business Plans, trade secrets, or existing intellectual property to develop a comprehensive marketing strategy. A confidentiality clause creates terms for using private information and gives clients peace of mind their details are secure.