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BUSINESS PLAN_____________________________________________________19 February 2019
Executive Summary
The OwnershipThe company will be structured as a sole proprietorship..
The Management________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
The Goals and Objectives________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
The Product________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
The Target Market________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Pricing Strategy________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
The Competitors________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Business Plan - _________________________________
The Company
Business SectorThe owners would like to start a business in the retail sector.
Company Goals and Objectives________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Company Ownership StructureThe company will be structured as a sole proprietorship.
Ownership Background____________________ (owner):________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Company Management Structure________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Organizational Timeline________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Company Assets________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
The Product
Marketing Plan
Pricing________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Advertising________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Competitor Analysis
Staffing_________________________________ will employ one full-time employee in the initial startup phase.
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